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Tell me what you are building. Rough is fine.

You do not need to know what you need. Most people write two sentences about their business and one about what is not working, and that is enough to start. I read every message myself and call back the same working day. What you get is a fixed price for a defined scope, not an hourly estimate that grows along the way — and if I am not the right person for the job, I will tell you that instead of taking it.

Helpful if you have it: what the business does, what the site should achieve, roughly when you need it, and a link to your current site if there is one.

Stroge mjere d.o.o.
Miroslava Krleže 6
34000 Požega
Croatia
Tax ID: HR85773693836

One Gear Blog

Notes from the work, not text written to fill space.

Everything here comes out of actual projects: numbers that surprised me, mistakes that cost something, and decisions that turned out to matter later. If a text cannot help you decide something, it does not get written.

There is no free website. There is only the one you pay for later

There is no free website. There is only the one you pay for later

Theme, plugins, licences and maintenance over three years often exceed the cost of a custom build. What adds up, and when a template still makes sense.
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The market moved from "add more beds" to "fill the ones you have"

The market moved from "add more beds" to "fill the ones you have"

Portals hold 53% of bookings, but direct ones grow twice as fast. What changed in Croatia's accommodation market and what your own site actually gives you.
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Ten years ago, a search meant a list. Today it means an answer.

Ten years ago, a search meant a list. Today it means an answer.

Search sends less traffic than it used to, and AI assistants cite only some sources. What GEO is, how it differs from SEO, and what is actually done.
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Questions that come up

Before you ask

There is no price list, because there is no standard website. Cost follows scope: how many pages and languages, whether there is a shop, a booking engine or an application behind it, and how much of it you want to manage yourself. Tell me what the site has to do and you get a fixed quote, not an hourly estimate that grows along the way.

A business site with a custom CMS usually takes two to three weeks from the first conversation to launch. A webshop or booking system takes a bit longer, an application longer still. The largest variable is rarely the code — it is how quickly the content, photographs and texts arrive.

Yes, and that is the point. Every site comes with an admin panel built for that specific site, so you change text, images, prices and pages without calling anyone. There is no training course and no manual, because if it needs one, it was designed badly.

Yes. Projects run in English, German or Croatian, and most of the sites built here are multilingual anyway. Everything happens remotely, which changes nothing about the work — the only difference is the time zone of the calls.

The site keeps working, and you are not left alone with it. There are no licence renewals and no plugin subscriptions to keep paying, so ongoing cost is usually just hosting and a domain. When something needs changing or extending later, you come back to the person who wrote it.

Clean semantics, structured data and fast pages come as standard, because they are decided while the site is being built. Deeper optimisation — content strategy, GEO, ongoing work on visibility — is a separate service, ordered on its own or agreed as part of the project. How far it goes depends on how much it matters to you.

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