Web shops
A webshop that sells, not one that just displays products
A shop can look excellent and still sell nothing. Usually one of three things is missing: buyers cannot find it, they cannot tell within seconds whether the product is right for them, or the path from the product page to a completed order has one step too many. Each of those is a decision made while the shop is being built, not a plugin added afterwards.
You run the shop yourself — products, prices, stock, categories, photos and content — in an admin panel that takes minutes to learn. Underneath sit structured product data, fast pages and a checkout with nothing on it that does not need to be there.
A few recent ones, to show what that looks like in practice.
Hvaroma - herbal cosmetics from the island of Hvar
Hvaroma makes botanical cosmetics on the island of Hvar — a brand started by the Jerković family, now holding an Elle Beauty Award (2025), a Grazia Beauty Award (2024) and a readers' award from Ženski recenziRaj, along with a loyal following that keeps coming back. I have worked with them from the beginning, and watching the brand grow into what it is today is the part I am proudest of.
The challenge was to let the products carry the page: full visual presence, no effects, nothing moving for the sake of moving. Behind that, the client runs the shop entirely on their own — adding products, setting prices and editing content through an admin panel that needed no training and no manual.
Customers get a short path from browsing to buying without ever leaving the site, and the blog keeps bringing new readers in through search. That is where the sales base comes from, and with it the room to keep growing.
Go to website:
hvaroma.comStart Care Shop
Start Care Shop is a web store connected to the Start Aftercare mobile application. These are products used for care after tattoos or piercings. The app is aimed at a global audience, and so is its store, which actually serves as an intermediary between merchants and app users.
Go to website:
startcareshop.comOne Gear Blog
Notes from the work, not text written to fill space.
Everything here comes out of actual projects: numbers that surprised me, mistakes that cost something, and decisions that turned out to matter later. If a text cannot help you decide something, it does not get written.
There is no free website. There is only the one you pay for later
The market moved from "add more beds" to "fill the ones you have"
Ten years ago, a search meant a list. Today it means an answer.
Questions that come up
Before you ask
There is no price list, because there is no standard website. Cost follows scope: how many pages and languages, whether there is a shop, a booking engine or an application behind it, and how much of it you want to manage yourself. Tell me what the site has to do and you get a fixed quote, not an hourly estimate that grows along the way.
A business site with a custom CMS usually takes two to three weeks from the first conversation to launch. A webshop or booking system takes a bit longer, an application longer still. The largest variable is rarely the code — it is how quickly the content, photographs and texts arrive.
Yes, and that is the point. Every site comes with an admin panel built for that specific site, so you change text, images, prices and pages without calling anyone. There is no training course and no manual, because if it needs one, it was designed badly.
Yes. Projects run in English, German or Croatian, and most of the sites built here are multilingual anyway. Everything happens remotely, which changes nothing about the work — the only difference is the time zone of the calls.
The site keeps working, and you are not left alone with it. There are no licence renewals and no plugin subscriptions to keep paying, so ongoing cost is usually just hosting and a domain. When something needs changing or extending later, you come back to the person who wrote it.
Clean semantics, structured data and fast pages come as standard, because they are decided while the site is being built. Deeper optimisation — content strategy, GEO, ongoing work on visibility — is a separate service, ordered on its own or agreed as part of the project. How far it goes depends on how much it matters to you.
