SEO & GEO
Being found — by search engines, and now by AI as well
Optimisation has stopped being one discipline. Search engines still rank pages, but a growing share of people never see a results list: they ask an assistant and read the answer. To be in that answer, a site has to be legible to a machine — clear structure, questions answered directly where they are asked, structured data that states what the business is and what it offers.
This is a service in its own right. Sometimes it is ordered separately, sometimes it is built into a project from the start; how far it goes depends on how much it matters to you. A local craftsman with a full order book needs something different from a webshop competing on the same search term as fifty others. What does not change is that the groundwork is cheapest at the beginning — semantics, headings, structured data and loading speed are decided while a site is being built, and adding them later means rebuilding what already stands.
One Gear Blog
Notes from the work, not text written to fill space.
Everything here comes out of actual projects: numbers that surprised me, mistakes that cost something, and decisions that turned out to matter later. If a text cannot help you decide something, it does not get written.
There is no free website. There is only the one you pay for later
The market moved from "add more beds" to "fill the ones you have"
Ten years ago, a search meant a list. Today it means an answer.
Questions that come up
Before you ask
There is no price list, because there is no standard website. Cost follows scope: how many pages and languages, whether there is a shop, a booking engine or an application behind it, and how much of it you want to manage yourself. Tell me what the site has to do and you get a fixed quote, not an hourly estimate that grows along the way.
A business site with a custom CMS usually takes two to three weeks from the first conversation to launch. A webshop or booking system takes a bit longer, an application longer still. The largest variable is rarely the code — it is how quickly the content, photographs and texts arrive.
Yes, and that is the point. Every site comes with an admin panel built for that specific site, so you change text, images, prices and pages without calling anyone. There is no training course and no manual, because if it needs one, it was designed badly.
Yes. Projects run in English, German or Croatian, and most of the sites built here are multilingual anyway. Everything happens remotely, which changes nothing about the work — the only difference is the time zone of the calls.
The site keeps working, and you are not left alone with it. There are no licence renewals and no plugin subscriptions to keep paying, so ongoing cost is usually just hosting and a domain. When something needs changing or extending later, you come back to the person who wrote it.
Clean semantics, structured data and fast pages come as standard, because they are decided while the site is being built. Deeper optimisation — content strategy, GEO, ongoing work on visibility — is a separate service, ordered on its own or agreed as part of the project. How far it goes depends on how much it matters to you.
